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Spectrum Productions Delivers the
Full Production Punch in Comcast’s “Knock Out the Competition” Event
ATLANTA, August 26, 2003 – Spectrum Productions and the Gwinnett Center
north of Atlanta teamed up to energize Comcast’s regional personnel to knock
out the competition with a boxing themed event requiring the audio, video
and lighting inventory and technical expertise of Spectrum Productions.
An event that packed a big sound punch, delivered stunning visuals, met the
specifications of Comcast’s internal marketing plan and staged in a
cavernous exhibition hall, and had to be done on a limited budget. A TKO
even before the opening bell? Not according to Jim Johnson, Technical
Services Manager at the Gwinnett Center, who knew that the show could be
done right . . .with the right package of gear, personnel and oversight. He
turned to Spectrum Productions, an Atlanta, Georgia based full service
production company, for the creative solutions. “When I turnkey a production
to Spectrum Productions I know I will receive professional gear at prices my
clients can work into their budget,” Johnson says. “I can rely on their
staff to take a personal interest and go above and beyond to make sure
everything goes off without a hitch. Once again, they came through with the
Comcast event.”
The acoustics of the 3000 seat exhibition hall presented significant
challenges in ensuring intelligibility for the spoken word and delivering
the necessary punch for introductions and video rolls. A Tysonesque
20-second knockdown could have been on the horizon. Spectrum’s creative
application of the right technologies turned a real issue into a “No
problem. We can do that,” solution. Frank Jimenez, one of Spectrum’s audio
engineers, “Based on the size and shape of the audience and cost
considerations, I thought the best way through was staggered dead hangs of
our larger OAP’s. They’re solid in this type of situation and provide a
great alternative to our heavier rigs. And their flexibility in this kind of
space means less hit-and-miss. A lot less.” Jimenez selected eight flown OAP
1502’s for the mains and eight flown OAP 122’s for the delays. A front fill
of eight OAP 622’s flown from the truss structure above the ring created the
punch and clarity for the 2,000 people in the bleacher-style audience. Eight
OAP 218 subwoofer cabinets strategically placed on the hall floor rounded
out the bottom. Crown amplifiers supplied the rock solid reliable power and
a Yamaha 3212 console provided the control. A variety of presenters in all
vocal ranges utilizing both lavaliere and handheld microphones were
introduced with high-energy music. Introductory video rolls were also
delivered with the same clarity and high energy hit. A professional boxing
emcee kept the entire program entire program flowing smoothly.
A contrived setting was not going to deliver the required return on
investment the client was demanding. The audience had to feel the up close
and personal energy of a boxing ring environment throughout the program. The
custom graphics and I-mag shots had to bring the “spectators” into the ring.
Spectrum’s creative use its video hardware achieved the stunning results the
client was expecting. Three 10.5’x14’ Da-Lite front projection screens were
flown from the ring’s truss grid. A single Sanyo PLC-XF30N for each screen
provided video projection. “With (double) lamp redundancy and plenty of
horsepower (5200 lumens) to fill the screens, we felt confident that the
video package would carry the needed impact,” commented Spectrum’s video
engineer, Adam Smith.
Direct collaboration with the COMCAST engineering staff was necessary as
they provided their broadcast truck and cameras for the I-mag portion of the
event. The video sources ranged from power point and video rolls to the feed
directly to and from the truck. Smith continues, “I could go in just about
any direction with any source material at the drop of a hat. The Folsom
(Screen Pro Plus) and the Vista (ScreenMaster) combination let me
pre-program everything during rehearsals and when the show went live, no
slow or missed cues. Not even a hiccup; smooth as glass.” Two Sony PVW-2800
Beta SP Component VTR’s captured all the action down on the canvas. With the
state-of-the-art video switching system and Spectrum’s own video engineering
fly packs, the time needed to set and strike the complex video segment, even
while incorporating the client’s proprietary equipment, was kept to a
minimum. This allowed for an efficient and productive rehearsal and a
polished program.
The lighting rig also proved to be an incredible value to all parties. The
forty foot square rig over the ring did double duty as support for the forty
ETC Source4 pars and the video screens. Complimenting the conventional
lighting were twenty High End Studio Colors hung throughout the ceiling grid
above the audience. With the addition of three High End Technobeams fitted
with custom Comcast gobos, Lighting Designer Chuck Weyant had his choice of
any mood or room look for each speaker and video roll. According to Weyant,
“I was looking for flexibility and impact and quick set-up. Comcast made it
clear what the feel of the show should be. They wanted their content to be
delivered in a specific environment with a specific look.” Three additional
30’ truss sections served as support for the projectors and additional front
and side lighting. The placement of these sections negated any need for
optional projector lenses.
The Technobeams were attached to the upstage ends of the stage left and
right sections. This placement allowed the custom gobos to be projected on
all surfaces throughout the hall. Weyant continues ” The client wanted the
gobos to be everywhere; on the floor, the walls, on the chairs and
bleachers. We gave them an entrance look with slow sweeps over the open
floor and seats then moved to more energized look for the executive
introductions with strobe effects and quick position changes. Those fixtures
(Technobeams) really give a lot (of dollar value).”
Spectrum Productions delivered a knockout show with creativity, flexibility,
cost –efficiency and technical excellence without leaving anybody dazed,
punch-drunk, bruised, battered or face down on the canvas!
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